Trust is capital.

And we earn it with the most common and powerful cultural currency we know — Caffeine.

Caffeine is everywhere. Conversations are everywhere. Trust isn't.

India has over two million tea stalls. Each of India’s nearly 20,000 pincodes has at least a hundred, but each cup’s reliability still depends on the luck of the draw.

We’re reimagining the way chai is served.

A centralised, vertically integrated supply and demand chain enabled by our own technology — operated entirely by us.

Omni-channel delivery network

Standardized
SLAs

Centralized
processes

Wholly owned infrastructure

Great markets deserve great products.
Great products require great engineering.

We are a company built from first principles. Over 5+ years of R&D, we turned beverages into a repeatable manufacturing system — recipes, equipment, and technology linking manufacturing to delivery, all in real time. Because we wholly own and control all of our infrastructure, the cup you get today is the cup you get every day.

Trust is capital.

Caffeine is everywhere. Conversations are everywhere. Trust isn't.

We’re reimagining the way chai is served.

Great markets deserve great products.
Great products require great engineering.

People-first

A Chaicup® in every pincode of Bharat.

Trust is capital.

Caffeine is everywhere. Conversations are everywhere. Trust isn't.

We’re reimagining the way chai is served.

Great markets deserve great products. Great products require great engineering.

People-first

A Chaicup® in every pincode of Bharat.

Great markets deserve great products.
Great products require great engineering.